The new Fab Four inspired gin range included the aptly named:
A range of Beatles inspired packaging designs & illustration were developed and applied to each whilst still working within the Murphy’s Gin brand style and printed with copper foil.
These limited edition Murphy’s Gins are available to buy in the Beatles Story museum and to order in the Fab4 Cafe.
Product photos © Beatles Story, Liverpool
Flower Power – Coined in 1965 by acclaimed poet and voice of his generation Allen Ginsberg. This statement was used to inspire a movement and this gin. The theme for this illustration has hues of psychedelia and a warm natural flowing illustration style associated with the flower power hippy movement. The illustration for this packaging design is decorated with the rose and hibiscus flowers which infuses this gin.
Lemon & Tangerine Trees had reference to the psychedelic anthem – ‘Lucy in the Sky with Diamonds’.
With the lyric inspiration of…
Picture yourself in a boat on a river
With tangerine trees and marmalade skies.
Somebody calls you, you answer quite slowly
A girl with kaleidoscope eyes.
The illustration was comprised of twin Lemon and Tangerine sisters arranged in a kaleidoscopic manner decorated with diamonds.
Strawberry & Sgt Pepper – obviously had reference to the legendary ‘Sgt. Pepper’s Lonely Hearts Club Band’. A bold layout using stawberry decorated fleur de lyes in each of the Sgt. Pepper jacket colours.
London Dry Gin takes reference to the city’s most Beatles associated street – Abbey Road with striking block black and white crossing effect render.
GOTO Creative Ltd.
Merchants House. Market Place. Stockport, SK1 1EU
0161 474 8109
